CREATIVE VISION OF DESIGN – “Design tells a thousand words”
In all eras and visual styles, artists control the amount of detail in the images they
create, both locally and globally. This is not just a technique to limit the effort in-
volved in rendering a scene. It makes a definite statement about what is important
and streamlines understanding.
vision— how we see and understand the world.
This is an intuitive idea, if often overlooked. Designer must first
be viewers and viewers ultimately consume the resulting images/design. So vision must be central in the design of algorithms for creating imagery.
Vision appears simple and effortless. Because under most circumstances it requires
no conscious effort or exertion, it seems like a trivial operation, something that just
happens, as if the light falling on the eye made one see in the same way it warms a stone.
But sight is the product of an extraordinarily developed and complicated visual system.
In seeing we are all experts, and experts make things seem easy. Without any effort we
can navigate and act in the world and recognize objects even under difficult conditions.
If a practical system is designed to be as general as possible, its creation can improve understanding of what visual clarity means, and how it relates to communication. It can also provide a framework in which to unify concepts of design and techniques from many fields.
When we work with Vision, we are tapping into the substantial expertise and experience of our core people, the ones who focus on both the big picture and the day-to-day details.
Vision is a desire to do great work that makes a difference for our clients. Our mission is to build solid relationships with clients who understand the value of strategic thinking and appreciate how far our vision can take them. We combine that vision with outstanding creative talent, unwavering commitment, ongoing dedication, and personal integrity.