FASHION FORECASTING

 

Fashion forecasting are the resources that help in predicting trends in the fashion industry. The fashion forecaster must bring together his or her own knowledge of fashion design and history with consumer business information. Design firms and retail markets use forecasting services to predict trends in colour and fashion.

Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway  and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear. Trend forecasting is an overall process that focuses on other industries such as automobiles, medicine, food and beverages, literature, and home furnishings.Fashion forecasters are responsible for attracting consumers and helping retail businesses and designers sell their brands. Today, fashion industry workers rely on the Internet to retrieve information on new looks, hot colors, celebrity wardrobes, and designer collections.

FASHION FORECASTING

Long-term forecasting is the process of analyzing and evaluating trends that can be identified by scanning a variety of sources for information. When scanning the market and the consumers, fashion forecasters must follow demographics of certain areas, both urban and suburban, as well as examine the impact on retail and its consumers due to the economy, political system, environment, and culture. Long-term forecasting seeks to identify major changes in international and domestic demographics, shifts in the fashion industry along with market structures, consumer expectations, values, and impulsion to buy, new developments in technology and science, and shifts in the economic, political, and cultural alliances between certain countries.

For companies that need to do a design assignment whether it’s creating a new product or pretty much anything else regarding design, it is a great help to gather information outside.

Fashion forecasting refers to the prediction of how long a particular fashion will last in the market. The predictions are usually done by fashion directors since they are responsible for maintaining, developing or discrediting a new fashion trend.

To cope with the ever-changing world, the marketing segmentation and targeting techniques are rapidly evolving from traditional, static, demographic-based criteria towards dynamic, mood, lifestyle and psycho graphic influences. Fashion forecasting is the prediction of mood, behaviour and buying habits of the consumer. It is no longer a question of identifying to customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion.

Fashion is a style that is popular in the present or a set of trends that have been accepted by a wide audience. But fashion itself is far from simple. Fashion is a complex phenomenon from psychological, sociological, cultural or commercial point of view. Fashion trends are the styling ideas that major collections have in common. They indicate the direction in which the fashion is moving. Fashion forecasters look for styles they think are prophetic, ideas that capture the mood of the times and signal a new fashion trend.

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