Street Style literally translates into English: street style. But in the case of the fashion world is used to describe a type of photos and blogs. Street Style are photos taken spontaneously to the styles that anonymous, fashion experts and it girls, take down the street. It is also well known to those skilled in this type of photo blogs.
We are participants in a globalized era that has been called era of the image, highly stimulated by the information rate at which impels Web 2.0, and witness called democratization of fashion, the phenomenon of street style consolidates and collects increasingly more important.
The boom of street style blogs exploded a few years ago, practically when the fashion press seized the coolhunter term, which if well connected, do not designate the same. Thus, clothing is just one manifestation or a trend analyst coolhunter be interpreted to interfere analysis on any particular issue. The global branding and homogenization of products and the possible loss of identity that this leads to fever photograph styling to an identity crisis.
French designer, Christian Lacroix and Jean Paul Gaultier, are identified as two of those responsible for the emergence of this phenomenon. Both, from very different contexts, have continually urged for the system to be inspired fashion street, supported the idea that the people themselves, is what makes fashion and not the industry. To be able to channel this need and this tendency.
Now, if you have accepted the importance of analysis of street style for implementing various strategies of the business world, we must also accept that, mostly, people being studied, those that could spontaneously generate from your personal style, a fashion for many, is a small percentage of society and generally coincides with the group of trendsetters or generated trend called. Each sector has its own trendsetters, those who have the ability to turn an individual habit, in the majority, but that an individual is considered trendsetter for the fashion world does not mean that it is, necessarily, for example, to the nightlife though, a priori, there are many possibilities to make it so.
Thus, despite the global branding and homogenization of products and the possible loss of identity that entails, mostly trendsetter individuals are highly creative spirit, and generators of their own fashions (a vestimentary level not only) those involved, for their open and singular personality, the process performing brands and businesses to analyze and try to anticipate, changes that could be caused within a sector or another.
This understanding that humans act naturally through imitation and identification, hence, the importance of detecting these trendsetters, under an honest and spontaneous dynamic because they generate their own fashion, beyond fashion, and also to lead the way, sometimes, allow us to properly understand other groups or cultures, if we interpret its manifestations without altering its own criteria.
The Streetstyle Photography is a phenomenon that takes many years in American daily newspaper. In New York the main representative is Bill Cunningham, whose section On the Street in The New York Times, is a benchmark for this type of photography. With the emergence of Web 2.0 the Street Style has taken on new meaning and has acquired unprecedented importance. Scott Schumann, photographer and editor of the blog The Sartorialist, is one of the 10 most important in the fashion world by Time magazine precisely because of its success in photography Streetstyle people. Schumann is a professional photographer and his power is precisely the influence with his street photos.
In addition, there have been various sites where anonymous leave their photos Street Style and among the best looks vote. One of the last large shares of Street Style was conducted by Zara. Anonymous can leave on the official website of the firm made its looks Street Style with Zara garments.