A study by students of undergraduate in communication in the city of Guayaquil follows that there are more numerous Tribes: Emos, rockers, rappers, Skeaters. Conclusions subcultures formed in distant cultures to ours not actually become assimilated by different societies. They are not the same young people in social situations that led to its development.
This research covers topics relating to fashion to urban and vice versa tribes, seeks to establish a relationship solid between the two, arguing why you need one other. Fashion to generate new trends and urban tribes for identification or expression.
The hypothesis validates the conclusion reached by the studies and allows us see that the urban tribes and fashion, are needed both for subsistence, although the tribes need more the fashion than the fashion need the tribes.
Fundamentally, the theoretical basis of research focuses on a brief tour of the history of fashion, giving examples of iconic figures and elements that made fashion in the last thirty years. On the other hand, describes and specifies the main urban tribes and some of its branches, citing key references, brands, styles music and ideologies if any.
Urban tribe is a group of people who share an ideology and a set of habits that determine and identify their personality to the society in which they develop and which, in some cases, they feel dissatisfied.
Members of a subculture can come to respect the original ideology or just acquire it as a fashion style of life.
The urban tribes are such as Pokemon, punks, rock, flogger skinhead, gothic, rap, hip hoppers skaters, Rastafarians, etc.
The attraction of a urban tribe is reflected on the MUSIC, FASHION, LOOK, CUSTOMS, then you have a minority that need acceptation, identity, love from his contemporaries who are in similar circumstances.
An urban tribe is not only fashion but is also shared revolutionary thoughts that help change the world and improve it.
However, the emergence and proliferation of Urban Tribes allowed understand much more effectively when we consider as the most profound expression of social and cultural practices, which in one way or another are realizing a dizzying era and constant process of mutation cultural and imaginary parts of its symbolic.
Considering field research conducted the phenomenon of urban tribes as an aesthetic or ideological fact and the possible reciprocal influences between tribes and designers analyzed.
Today the world is in a state of change and transformation of cultural and sociological nature. Especially young people are facing most emphatically to these changes, especially when facing the decision to be part of a responsible adult mostly socially recognized as legitimate. But times have changed; the ability to decide who you want to be and how to be has opened a window of opportunity. Many young people today are part of a minority current alternative in the form of tribe.
Situations studied let know that at the average of 14 to 19 years are members of urban tribe.
The tribes appeared in the modern world as a phenomenon emerged before a disagreement with a highly individualized world. According to an article published by the Editorial Group Magisterium
“subcultures do not appear transient; somehow they were children of the profound historical transformations in Western societies during the twentieth century “(2006: 17).
For Carles Feixa “youth tend to not always be identified with the same style, but are influenced by various, and often build their own style. It all depends on the aesthetic and musical tastes, but also of primary groups with which relates the young”.
It is said that “If you want to find a creative principle in matters of fashion, there will be no recourse but to an economic reason why primitive motif”.