The manufacture of the fashion industry remains reluctant to be seduced by technology; however, the threads in this sector are now facing a process of modernization that promises creations in less time and lower costs using three-dimensional software.
The idea of digitizing the production of fashion mannequins leaves, pins and charcoal sketches only as a romantic design legacy, leading to 3D sketches on which different teams can collaborate worldwide and ship information through a single platform.
The use of ‘software’ to digitize the production chain can reduce costs by up to 30 %; consumer, this technology can be an assistant purchasing digital shelves.
The idea of digitizing the production of fashion mannequins leaves, pins and charcoal sketches only as a romantic design legacy, leading to 3D sketches on which different teams can collaborate worldwide and ship information through a single platform, which can reduce costs by up to 30 %.
“With a software that allows you to recreate the collections in the cloud and collaboration between all parts of the production time can be reduced up to 50 % between the concept and start- shelf,” said the CEO of IQ Innovation, business partner Dassault Systèmes, Enrique Marin, in an interview with CNNExpansión.
Marin said that there are solutions for the consumer, such as software that recreates the establishment in third dimension, configure, order merchandise and design a shopping experience for the end user in a digital shelf.
“We can create as real vicinity as a visual quality that allows you to see even the texture of the fabric or an interactive virtual mirror that gives the customer more,” he said.
That is changing as the distance between technology and fashion is shortened. This year, as part of the annual fashion show Victoria’s Secret, one of the most elaborate costumes were a couple of “angel wings” created with a 3D printer. The model Lindsay Ellingson wore the costume in the show.
Victoria’s Secret, a division of Limited Brands (LB) was associated with the service Shapeways 3D printing to create the wings. Bradley Rothenberg was the architect who did the design. Shapeways body Ellingson scanned with a scanner in three dimensions wings and printed layer by layer with nylon plastic. They were then coated with a million Swarovski crystals.
The runway model Barcara Fialho, whose actions match those of Ellingson, helped the design team to perfect the costume replacing during testing. Fialho, who also walked the catwalk during the show, says he hopes the technology will play a greater role in high fashion.
“It’s great to see all these barriers begin to break, how there are new ideas, new ways of designing. It’s amazing”, he said.
FASHION AND JEWELERY INTERESTED IN 3D
One of the evangelists’ designers Shapeways, Duann Scott, said the fashion designers and jewelers are increasingly adopting 3D printing.
“It’s perfect because in fashion and jewelry there are seasons -in each again- something, and three-dimensional printing can do something really new in a short period of time,” said Scott.
“Everyone is in demand … with 3D printing supply meets demand exactly.”
Manufacturers have used this type of print for decades. However, it has been in recent years that a number of companies have made accessible to the public printers. Reduced prices and made them affordable for consumers. As a result, technology is beginning to be used in many parts; from hospitals, schools and even in the kitchen.
This is not the first time that the technology of 3D printing is used in this way on the runways. In 2012, fashion designer Asher Levine used printers Makerbot third dimension to print colored glasses for their models.